Xerox Versant 80 Press Ensures Quality Printing For Redfern Labels


Redfern Labels has purchased a Xerox Versant 80 Press from Oxbow and Bytes Document Solutions. The printer is primarily intended for walk-in customers wanting custom-designed labels from Redfern’s in-house design team, for printing branded stationery lines supplied to retailers, and for varied custom label lines to the fruit export market.

‘We work closely with our retail partners to design label templates and products that their customers can quickly and easily have printed at our in-house print facilities, which is where we needed the uncompromising quality of the Xerox Versant 80,’ said financial director Steven May.

‘Our design team uses the printer not only for accurate, first-time proofing but also to produce the final labels, which the Versant 80 easily handles in its feeder trays,’ he said. ‘While label stock is a different type of substrate, the Xerox printer handles it like any other type of paper, so once it’s calibrated in the machine we’re good to go with any number of short-run orders we need to have printed on the machine.’

With virtually no limitations on size and materials, Redfern produces a broad range of printed products for different industries. These include plain and multi-coloured pre-cut laser, inkjet and photocopier labels, office stationery labels and customised labels in roll or sheet form.

‘The Versant 80 is an incredibly versatile printer that sets a new standard for print quality and accuracy at its price point,’ said Oxbow account consultant Sonia Cupido.

‘Every aspect of the business needs to be working in sync to ensure consistency of output regardless of which printer or process is used for the final product,’ she said. ‘Given the print volumes and strict criteria corporate colour-matching typical to the print label industry, the Versant 80 is an ideal match for short-to-medium volume print runs that demand perfect output every time with the lowest click costs and lowest maintenance of any machine in its class.’

The Xerox Versant 80 Press comes standard with an inline spectrophotometer and Automated Color Quality Suite (ACQS) to produce stable and accurate colour on every job. Importantly, the Versant 80 also has an automated Image Transfer Adjustment function, effortlessly adjusting image transfer to ensure optimal quality on a variety of stocks, while Density Uniformity Adjustment helps maintain colour consistency within a page.

Print output quality is maintained at full 80ppm speeds on media stock up to 350gsm, and quality is further enhanced by an unrivalled ultra HD resolution (2400 x 2400dpi) print engine with up to 1200 x 1200 x 10-bit rendering resolution. 10-bit processing increases the possible number of traditional pick points from 256 (with 8-bit processing) to 1024, resulting in up to four times more pixels than the digital press standard.

‘We’ve had other printers filling this role before but nothing compares to the quality and service we’ve had from Xerox and Oxbow,’ said May.

‘Our staff struggled to get the right colour output from other printers, so the ease with which we achieved the right colour consistency from the first day of operation made it an easy decision for us,’ he said. ‘Coupled with superb service from Oxbow who tailored their package to our business, it’s a winning combination.’

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