Xerox Equipment Gives New Asset Print Branch The Edge


Cape Town based Asset Print has opened its second branch in Rondebosch, the city’s university district. Built around the quality and volume capabilities of the company’s all-new Xerox Versant 80 Press, Asset Print Rondebosch has taken the same blueprint that made its original CBD store so successful and reproduced it on a smaller but equally effective scale.

Asset Print founder, director and co-owner Michael Fortuin said the new business came about following a visit to a customer in the area.

‘Finding these premises was just one of those lucky breaks you get as a business owner, especially when you’re always looking for new and different ways to grow,’ said Fortuin.

‘As a business owner I know that success comes from paying close attention to the details, and that’s exactly what we got from our investment in Xerox equipment at our flagship store. When you’re starting out in a new area with new customers and new challenges, the last thing you can afford is equipment failure or quality issues, and those are the two things we know we’ll never have with Xerox.’

Supplied by Cape Office Machines and Bytes Document Solutions, the Xerox Versant 80 offers small-to-medium print shops a powerhouse combination of features and functions at a price that matches and surpasses significantly more expensive equipment. This includes a high-volume (80,000), high-capacity and high-speed (80ppm) digital print engine boasting class-leading ultra HD (2400×2400 dpi) resolution at full speed, even with the heaviest (350gsm) media.

Other standard features such as Xerox’s Simplified Image Quality Adjustment (SIQA) and Xerox EA Low Melt Dry Ink toner gives the Versant 80 the same accurate colour management and edge-to-edge consistency.

‘The Versant 80 gives us the edge when it comes to offering a certain level of quality, the likes of which is simply not available for anywhere near our price points,’ said Asset Print Rondebosch Store Manager Aimee Bruiners.

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