Kodak hosted an interactive three-day business development workshop at its Dubai office during 22-24 October, where its NEXPRESS Press Users were trained on aspects of digital printing.

The workshop consisted of interactive sessions dealing with both strategic, promotional and technical opportunities. It was attended by more than 20 Kodak NEXPRESS Press users.

To make the most of the Kodak NEXPRESS Digital Production Colour Press expertise and experience, some of the sessions were conducted by a team of Kodak digital printing experts who made the trip from Europe. The team included Erwin Busselot, Marketing Director Digital Printing for EAMER from Belgium, Salvatore Massaro, IPS Business Manager from Italy and Stephen Swan, Digital Business Manager for MEAF based in Dubai. Together they briefed the attendees on the strategic, commercial and technical benefits the KODAK NEXPRESS Digital Production Colour Presses have to offer.

Kodak has a strong and growing base of KODAK NEXPRESS Press customers in UAE, but the objective for this particular workshop was to guide our UAE customers on how they can go beyond the traditional digital applications. We wanted to show them how they can grow their business by applying the high margin and innovative digital solutions the award-winning KODAK NEXPRESS Digital Production Colour press has to offer, added Mr. Komal Sharma, MD and VP Sales for Kodak in the MEAF region.