XEROX HOLDS FORUM IN MILAN

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Xerox held the Premier Partner Congress Forum in Milan at the Sheraton Hotel and Conference Centre, on the 15th and 16th October 2013. The Forum was held to hear from inspirational industry leaders about what’s going to be happening in the marketplace and find out what’s driving profit right now.

To meet with your global business peers and share and hear about the best business ideas to drive growth and also learn about the key business strategies for growth and current and future innovation and services within the graphic communications industry.

Xerox plan is to dominate market in all its forms, as it spent $150bn on engineering the previous year. Patrick Bont, European Sector Marketing Manager Graphic Communications at Xerox spoke to the press at Forum and identified photo, digital print for packaging, and publishing as growth areas.

In celebrating their successes and enjoy an evening in wonderful surroundings, the Xerox team went to the Museo Nazionale Della Scienza e della Tecnologia ‘Leonardo da Vinci’ in central Milan. A museum with links between history and modernity, art and science and a chance to see the Leonardo Gallery which shows a selection of models based on the interpretation of his manuscripts. This was a perfect venue as it links today’s innovation at the Xerox Forum with Leonardo’s ideas from over five centuries ago. Attendents also had dinner in the Sala delle Colonne which is the antique library within this Olivetan monastery.

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