UPM Adhesive Materials’ new ProCycle™ portfolio of recycling compatible label solutions brings together advanced adhesive technologies and circular products in a coherent offer, to help converters and packaging brand owners select solutions that deliver recognised recyclability performance.
The label materials currently in the portfolio are suited for rigid PET and HDPE packaging in beverage, food, and home and personal care applications. The adhesive technologies, such as wash-off, ensure that materials separate cleanly during mechanical plastic recycling, including washing and grinding, supporting high-quality recyclate.
UPM ProCycle solutions are designed to deliver consistent adhesion, efficient converting and high print quality for plastics, fibre and glass packaging. All products in the portfolio are externally recognised as recycling compatible across packaging types and markets, and independent testing assures specific label functionalities, such as clean release.
‘As packaging recyclability requirements and regulations evolve, UPM ProCycle helps converters and brands navigate the changes and stay compliant. Backed by UPM’s adhesive and sustainability expertise, the portfolio makes it easy to select label solutions for recyclability performance,’ stated Suvi Rasa, Manager of Circularity and Sustainable Product Design at UPM Adhesive Materials.
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