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Tag: marketing

X-Rite And Pantone Solution Ensures Brand Consistency Across Packaging

X-Rite And Pantone Solution Ensures Brand Consistency Across Packaging

Working with the X-Rite and Pantone team, No7 Beauty Company selected a new, bespoke pink brand colour for Soap and Glory as part of...
Fedrigoni Group Announces Collection Of Sustainable Papers

Fedrigoni Group Launches Collection Of Sustainable Papers

The world of luxury is increasingly looking for natural-looking, natural content papers that are elegant, high-performing, and can guarantee the necessary strength and resistance...
Color-Logic Announces Centre For Software, Resources And More

Color-Logic Announces Resource For Printing Software And Metallic Tips And Tricks

Announcing the S.M.A.R.T (Software, Marketing, Artwork, Resources, and Training) Centre concept, Mark Geeves, Color-Logic Director of Sales and Marketing, said that since Color-Logic is...
Komori Receives Award For 2021 Calendar

Komori Receives Award For 2021 Calendar

As a manufacturer of printing presses, paper-based media such as the Komori Corporation 2021 calendar plays an important role in the company's branding. Komori...
Screen Americas Inkjet Solution Diversifies Customer’s Services

Screen Americas Inkjet Solution Diversifies Customer’s Services

The ability to print on postcard stock and other grades of paper that did not require pretreatment gave Screen Americas an edge over its...
Helpful Marketing Tips To Drive New Business

Helpful Marketing Tips To Drive New Business

Xerox shares ten tips for marketing in a challenging economy. When it comes to marketing, you do not need a big budget to make an impact...
Print Advertisements Remain Resilient

Print Has Been Proven To Be A Long-Standing And Trustworthy Medium

According to research, when making purchasing decisions, consumers trust print advertisements 34% more than they trust search engine ads. Still reeling from the impact of...

Seven Ways Print Could Improve Your Next Campaign

Have you swung too far in favour of digital marketing, are you getting lost in a sea of ‘big data’ and trend analysis, or...

Ricoh SA Appoints New Head Of Marketing

Ricoh SA has announced that Jolene Castelyn has been appointed its new head of marketing. Castelyn was previously manager of the IT Distribution Channel...

Kemtek And HP’s Programme Gives Insight Into Global Digital Printing Trends

Kemtek and HP Indigo recently held a special one-day HP advantage sales and marketing development programme in Johannesburg, Cape Town and Durban respectively. Several...