The addition of Scodix technology to Hudson Printing will enable striking foil elements to be added to direct mail, which has been shown to boost the impact of direct mail pieces and increase response rates. With printed book sales consistently beating digital now as the world suffers from digital overload, the addition of tactile and decorated books enhances the physical connection between readers and content, offering an engaging reading experience.
Scodix announced the sale of the Scodix Ultra 6000, powered by SHD Digital Enhancement Press to Hudson Printing. This acquisition marks the integration of Scodix’s cutting-edge B1 press with Smart High Definition technology into Hudson’s highly sophisticated digital strategy.
Renowned for its wide array of printed products, including catalogues, high-end magazines, books and direct mail, it’s particularly the latter two products that are identified as high-growth markets for Hudson.
Scodix’s seamless integration into Hudson’s production workflow is supported by the highly productive B1 format of the digital enhancement press, handling jobs from Hudson’s digital and offset presses alike, before proceeding to the downstream process. Scodix’s support for personalisation, variable data workflows, and multiple effects on a single press further enhances the efficiency of Hudson’s printing processes.
Paul Hudson, CEO of Hudson, expressed his enthusiasm for the partnership stating, ‘We’ve been watching this technology for years, and we knew that it’d be in the future of Hudson Printing. We believed this was an incredibly important capability to add for our customers.’
‘There are other industries, even within our current markets, that are great candidates for Scodix through efficiency, automation and personalisation. Magazine covers and direct mailers, for example, are projects we would have had to send out for finishing before that can now be kept in-house.’
Alongside product differentiation, productivity and cost-efficiency, sustainability is a core principle for Scodix. This is a standard essential to Hudson Printing, which states on its website that ‘sustainable printing business is savvy business’.
Scodix is committed to helping clients such as Hudson reduce waste, conserve energy, and minimise environmental impact through independently verified standards. A recent Lifecycle Assessment study revealed significant environmental benefits, with Scodix reducing water consumption by 80% and cutting emissions and energy usage by 85% during the embellishment process compared to traditional hot-foil stamping methods.
Furthermore, Scodix enhanced print holds certification as recyclable, allowing brands and manufacturers using Scodix embellishment under the WMU SBS-E control protocol to display the FTC recycling symbol, as long as the substrate used is also certified as recyclable.
Mark Nixon, Scodix EVP Global Sales and Marketing, concluded, ‘Scodix provides a logical step for increasing the value of printed products and thereby generating increased revenue. For businesses evolving and expanding their offerings, while maintaining the highest production efficiency levels, this is precisely where Scodix fits into the business model.’
KEMTEK IMAGING SYSTEMS
+27 84 419 2745
kittym@kemtek.co.za
www.kemtek.co.za
