About [us]

With our established history in the media publishing industry, we created a public relations and social media content creation company – 3Seconds.co.za. We are experts in creating content and design to engage audiences, build trusted communities and promote brands on all social media channels. Our in-house team has experience and skills in design, journalism, editing, public relations and social media management. We offer crafted campaigns to promote your social media pages, establish and grow your audience, get more traffic to your website, get leads and most importantly, we create content that is relevant.

Great content on social media is
[key to engage] with existing customers, attract new customers and build your credibility and authority. Our services are scalable to suit any size company.

The best way to [stand out] on social media is to identify particular goals, put together valuable posts that align with those goals and distribute content on the correct platforms. Then you can measure your results and fine-tune your strategy over time. We would love to work together with your team to reach these goals.

The time taken to read this sentence is about how long you have to grab a [customer’s attention]. 3seconds.

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Here are some important [benefits] for your business to use social media:

Brand building.
Get customer insights.
Great way to share your news and promote your great content.
Drives website traffic.
Keep your customers engaged with your brand.
Manage your reputation.
You can reach specific audiences in specific geographical areas.
Connect with new customers.
You can keep track of your engagements (Likes, Clicks, Shares)
Keep your customers informed and up to date.

[Posting] Recommendations

Facebook: Once per day is optimal.
Twitter: Three to 30 times per day, but find what works for your brand.
Instagram: Once or twice per day, three at most.
YouTube: One video per week but be consistent.
LinkedIn: Once per business day and at least twice a week

South Africa’s [most used] platforms

WhatsApp – 93.3%.
Facebook – 87.2%.
Instagram – 70.5%.
TikTok – 69.9%.
Facebook Messenger – 63.3%.
Twitter – 60.3%.
Linkedin – 47.6%.

It is interesting to note that of the 43.48 million internet users in South Africa, those active on social media comprise some 25.8 million.

Credit: South Africa Social Media Statistics 2023-Meltwater.

From our [Blog]

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Tebogo Motsepe, Head: Brand and Client Insights: Nedbank CIB, was a speaker at the Nedbank IMC Conference on 29 July. His topic was: ‘The Matrix. Fate vs. free will for marketers’. He said organisations are paying increased attention to the efforts of marketing teams. This level of scrutiny brings a desire to please internal stakeholders. …

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix Read More »

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content

TikTok is excited to officially launch Spark Ads. Adding weight to the current belief that creator content is one of the biggest draws for consumers today, TikTok is empowering brands to effortlessly team up with TikTok content that is already trending. Advertisers can now directly seek creators’ approvals to sponsor their videos. Having recently launched …

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content Read More »

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

The recent virtual YouTube Festival highlighted new offerings for advertisers to connect with consumers as well as unique insights into the platform and the budding community of African creators and artists. Alex Okosi, Managing Director, YouTube EMEA Emerging Markets, mentioned that the pandemic forced people worldwide to tap into their creative, entrepreneurial and social skills. …

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends Read More »