PORTRAIT INTERACTION OPTIMISER SOFTWARE OFFERS FOURFOLD BOOST IN PERFORMANCE

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The latest version of Portrait Interaction Optimiser, part of the Portrait Software suite, offers a sleek and more intuitive interface, superior personalisation and a fourfold boost in performance. The suite enables customer data to be connected across siloed business units and channels, without duplication. In addition, multiple customer channels can be managed from a single view.  

The software is part of Pitney Bowes Business Insight (PBBI), a global leader in customer data, analytics and communication software and services.

Jaap Nieboer, Software Manager at Pitney Bowes South Africa, said, Portrait Interaction Optimiser offers improved user agility, faster deployment options and integrated calendaring and task management to deliver streamlined planning and collaboration. This translates into better customer retention and revenue opportunities.

The software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at PBBI for helping organisations acquire, serve and grow their customer relationships more effectively.

The software suite enables organisations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. Version 5 of the Portrait Interaction Optimiser helps companies maximise cross-sell and up-sell opportunities, said Nieboer.

It helps take the guesswork out of customer interactions with contextual capability, guiding agents throughout the duration of the dialogue.

The new user interface will help marketers to be more agile, with a much improved ability to administer real-time recommendations directly, without requiring IT assistance, said Nieboer.

Key features of Version 5 are:

-In-bound and out-bound environments are now completely seamless and are able to share common underlying components and metadata.
-Superior personalisation: tokenised prompts enable completely individualised offer content.
-Boosted performance: up to four times faster with more than three times throughput.
-Faster deployment, with multiple deployment options.
-Streamlined planning and collaboration: integrated campaign calendaring and task management.

The upgraded version enhances the user’s ability to analytically determine the ‘best-next-action’ for each individual customer, wherever and whenever they choose to interact.

That is the key to effective up-selling, cross-selling and superior customer service, said Nieboer. In an increasingly complex cross-channel environment, building profitable customer relationships has never been more important.

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