Symeta, part of Colruyt Group, one of the leading retailer and supermarket chains with operations in Belgium, France and Luxemburg, has installed the first HP T400 Color Inkjet Web Press in Europe to help raise return on investment (ROI) with targeted one-to-one communications.
The company is a full service print and document management company. Its main objective is to make customers business communications more efficient by offering tailored solutions that enhance incoming, internal and external information channels and can increase ROI.
Philip Dhooge, general manager, Symeta said, Our T400 and the soon to be installed second HP Inkjet Web Press, the HP T200, are real breakthroughs in printing technology. Both presses will provide the ideal solution to help drive targeted communication forward due to their high productivity and cost-effective, high-quality output.
The speed of the T400 enables the production of almost 5 000 A4 pages per minute. This high productivity, coupled with colour quality that closely matches that of offset and the data driven technology enabling 100 per cent personalisation is what Symeta believes make this solution so unique.
This combination creates a powerful and effective tool that helps drive a higher response rate from the recipient, which can result in increased ROI. Targeted communication such as this also can cut down the unnecessary wasted paper, ink and postage costs associated with receiving irrelevant or unwanted information, said Dhooge.
The T400 press has been installed at Symetas brand new and state-of-the-art 15 000sqm production site in Sint-Pieters-Leeuw, near Brussels. This latest Inkjet Web Press is designed for high-volume, high-speed production of customised materials, making it the ideal fit for Symeta. With a scalable print width of up to 1060mm, the press prints up to 183m per minute and the new, advanced web tension controls and dryer systems helps provide reliable, fast and consistent productivity.
Symeta also plans to install the HP T200 Color Inkjet Web Press in December 2011 to support smaller, shorter-run applications. The T200s print width is up to 521mm wide and duplex speeds up to 61m per minute in colour and 122m per minute in monochrome.
Additional features of both presses that were of particular interest to Symeta were the high-quality imaging achievable, enabling reproduction of sharp text and images, as well as uniform area fills, and the HP Bonding Agent which allows Symeta to print on low-cost, uncoated offset media with outstanding quality and durability.