PITNEY BOWES SHOWCASES TECHNOLOGY SPANNING END-TO-END CUSTOMER COMMUNICATIONS CYCLE

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Pitney Bowes showcased ‘The Art of Success’ at drupa 2012. The Pitney Bowes stand gave drupa visitors first-hand experience of the end-to-end solutions portfolio that is enabling customers across the globe to drive maximum value and maximum quality through their print, mail and digital communications operations.

When it comes to business communications, Pitney Bowes defines The Art of Success as the ability to transform ordinary mail and messages into masterpieces of productivity, quality and efficiency – all within ever tightening budgets, said Michael Springer, Managing Director of Pitney Bowes South Africa.

Visitors saw how today’s messages can build on past interactions to drive detailed personalisation, delivered via the recipient’s channel of choice. This end-to-end capability was demonstrated using two transactional applications that utilise the latest Pitney Bowes technology, says Springer.

With our growing presence in the local government arena, the efficiencies of the first new show offering are of great value to these customers, said Victor Queiroz, Executive Manager at Pitney Bowes South Africa. This offset shell replacement strategy was demonstrated in the form of a simple electricity bill featuring colour.

This application showed a starting point for the ‘White Paper Factory’ concept – where pre-printed stock is replaced by the ability to print every job on blank paper and white envelopes. Basic applications of this kind are particularly attractive for customers looking for ways to begin reducing costs and driving revenue, added Queiroz.

Stand visitors also saw the dynamic impact of highly personalised ‘transpromo’ (transactional and promotional) messaging in the form of a mobile phone bill. This application was printed in full colour, demonstrating the high print quality, productivity and effectiveness of the IntelliJet 20, taking the ‘White Paper Factory’ concept one step further, said Queiroz.

The two applications were co-mingled into a single production job to show how postal and production savings can be realised. By using Pitney Bowes’ latest DFWorks White Paper Factory software, these co-mingled jobs can be tracked and reported on separately. This is a key requirement for businesses looking to achieve best-practice job efficiency and integrity, Queiroz adds.

Both applications were finished using the new Mailstream Wrapper which ‘wraps’ the printed document rather than using envelopes. Each wrap matched the printed content, with the addition of a simple logo for the electricity bill application and a targeted, personalised message for the transpromo phone bill.

Other on-stand technology included the Rival Productivity Series inserter; Reliant Sorting Solution; P/I OfficeMail – a hybrid mail solution; the Digital Envelope and Document Printer; Mailstream Productivity Series 26K inserter, with the new 10cm-43cm  (4”-17”) Input Channel for continuous forms processing; and Volly Secure Digital Delivery Service – a cloud-based digital mail communications platform.

The Pitney Bowes stand was the only place to view technology that spans the entire end-to-end customer communications cycle, and we expect the latest additions to our portfolio to attract interest from around the globe, concluded Springer.

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