Bounce Back South Africa is an initiative created by Minuteman Press to offer two free services to help support neighbouring businesses in a bid to work together through these unprecedented times.
‘The first service includes distributing COVID-19 awareness and prevention posters at no charge to any business in our service areas. Second, we are providing free local advertising on the Bounce Back South Africa site to stimulate business and help all of our neighbours overcome the tremendous economic effects of the COVID-19 pandemic. We truly believe that a rising tide will lift all ships, and we want to make sure our communities stay afloat,’ said Nick Titus, President, Minuteman Press International.
How it works:
• Visit https://BounceBackSouthAfrica.com.
• Select your location and then click on your local office.
• Fill out the form at the bottom of the page to submit your company’s special offer or supportive message for publishing on the site at no charge. Just upload your logo and the message or offer, and Minuteman will publish the message in the appropriate category.
• Your listing will be published for free and you can order your posters via safe delivery if you like. In the event local delivery of posters is not possible, a small shipping charge may apply, but the posters will be free.
The idea for the initiative originated by John Taylor, owner of the Minuteman Press franchise in Nashville, Tennessee, who said, ‘The day that the CDC [U.S. Centers for Disease Control and Prevention] guidelines came out to stay at home for the first time, I wondered how it might affect not just my business but Nashville. Everything was just turned off like a light switch after 24 hours. For two days, I found myself thinking about how to best approach this.’
‘I realised that what I need to do is simply engage Nashville. Well, how can I do that? I can’t force it on them nor did I want to. Then, it hit me, and Bounce Back Nashville – now Bounce Back South Africa – was born.’
In just one week, Taylor’s idea became a movement. He first engaged Nashville by giving COVID-19 prevention posters as a friendship measure and for solidarity and safety. Then, his idea grew and now he now provides fellow businesses and neighbours with the free listings, yard signs, banners, door decals – all to band everybody together in the fight against Coronavirus.
‘I engaged Nashville and Nashville is now engaging with me. We are going to support each other during this time. The response has been absolutely incredible. Everybody is in. Nobody wants to see themselves suffer and everybody has the same community spirit. It has been embraced like I couldn’t have imagined. The Bounce Back Nashville movement has 500 members already, and I am making ads every hour.’
‘To see so many people rally around this movement is huge. I am humbled by how well Nashville’s business community is coming together with no vested interest other than solidarity. To watch their eyes open, and say to me what a great idea, it just warms my heart. I look forward to all Minuteman Press franchise owners taking this ball and running with it.’
Titus added, ‘When Taylor told us what he was doing in Nashville, we thought it was a brilliant idea. I got on the phone with him and after discussing it we moved quickly to make the Bounce Back initiative available at all of our franchise locations so that we can help lift up other small businesses during this critical time. It’s not just in Nashville but in communities across South Africa where we are all in this together, and that’s what Bounce Back South Africa is all about.’
People can show their support and solidarity with businesses in their community at BounceBackSouthAfrica.com.
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