As a manufacturer of printing presses, paper-based media such as the Komori Corporation 2021 calendar plays an important role in the company’s branding. Komori considers it an honour for the calendar to have received positive praise as a marketing communication tool.
The Japan BtoB Advertising Awards (which includes 13 categories) is the only BtoB advertising competition in Japan and has been held by the BtoB Advertising Association Japan since 1980. Komori Corporation received bronze in the calendars category of these awards, sponsored by the BtoB Advertising Association Japan.
Together with Toppan Printing CO., LTD, who were responsible for production of the calendar, Komori aims for increasingly sophisticated planning and creation of advertising media for use in its communication with customers. Komori values the prize as recognition of its total printing technologies.