Kodak has announced that its eagerly-anticipated NEXPRESS Gold Solution, the first digital gold capability in the industry, is now available globally.
Designed for commercial printers, photo printers, and in-plant printers, the NEXPRESS Gold Solution is a unique option for KODAK NEXPRESS Fifth Imaging Unit Solutions, enabling printers to add a gold metallic effect as a fifth colour.
Kodak previewed the NEXPRESS Gold Solution at drupa 2012 and has been busy perfecting the solution with beta customers around the world over the past year. Boasting a large number of commercial and special projects produced during that time, KODAK NEXPRESS Gold Dry Ink has proven to be an attention-getting addition wherever it has been used. Early adopters in the beta programme are finding that the combination of gold effects with the outstanding output of KODAK NEXPRESS Presses is opening new opportunities for adding value to digital print jobs.
We’ve had the opportunity to do a lot of different projects with NEXPRESS Gold Dry Ink, and our clients have really embraced this new capability, said Ken Dunn, Digital Operations Manager at Westamerica Graphics, an early beta customer in Foothill Ranch, California. Some of our existing clients have incorporated gold as part of a brand colour or accent for use with certain projects, and they have seen an immediate benefit from being able to print digital jobs with gold—from the economy of short runs and the quick turnaround to the savings of not having to send out for expensive gold foil or embossing work. The direct mail, certificates, and other projects we have produced now have a look that only we can create and it looks fantastic.