HP announced the enhancements added on its print module portfolio that help print service providers (PSPs) expand capabilities and differentiate print offerings with colour or monochrome imprinted variable data, demonstrated at PRINT 13 in HP booth number 1241, as well as in DDS booth number 3702 and Adphos/GSS booth number 2680.

HP had added variable data, such as personalisation, on marketing materials and billing statements as well as imprinted data like images, barcodes or addresses helps prompt customers to take action and helps generate additional business through more targeted marketing. HP print modules enable PSPs to enhance content and increase response rates for their clients campaigns.

HPs Thermal Inkjet Technology modules add high-quality variable data from images to text and barcodes via integration with high speed web transports. The HP print modules complement a variety of existing equipment and print at 244 metres (800ft) per minute with up to 600 x 600 dots-per-inch (dpi) resolution. Reliable with easy automated operation, the HP print modules provide high uptime with low running costs.

Kathleen Tobin, vice president and general manager, Specialty Printing Systems, HP said, Variable data can make or break a campaign, with HP print modules, print and marketing service providers can add targeted variable content where production requires, leveraging existing capital investments, improving uptime and increasing profits on every page.

Document Data Solutions (DDS) will now bring HP Print Module Solutions to market. DDS is an expert in customised installations, giving its customers solutions designed specifically for their situations. Through the relationship with DDS, HP is making more options available to help customers find the best solution for imprinting variable mono. 

DJM Inkjet Solutions, based in the Netherlands, brings HP print modules to market. DJM is a manufacturer and supplier of state-of-the-art inkjet production systems with solutions that meet changing customer needs.

Through DJM, France-based dHaussy recently installed HP C800 Print Modules for colour imprinting of direct mail applications. The installation included the DJM controller platform working with the HP print module interface to enable integration to the existing dHaussy workflow.

Xavier Moreau, chairman and chief executive officer, dHaussy Imprimeurs said, Over the years, we have changed our strategy from mass direct marketing to more targeted, personalised products, for which we needed a reliable, full-colour solution for imprinting materials. The HP C800 Print Module boasts impressive speeds and print quality. As a print solution, its definitely of a higher quality than its competitors.

HP introduced a pigment black ink, complementing its existing dye ink portfolio and providing more choices to better match applications. With up to 50 per cent higher optical density, the new ink delivers sharper, crisper blacks for better text and barcodes.

Available in October 2013, the new ink which is compatible with HP colour dye inks, provides more vibrancy and deeper contrast to colour images. It offers increased durability as it is water resistant.