The DALIM ES solution features the ability to simplify the design of a project’s workflow. One of the primary features of DALIM ES is its ability to simultaneously manage labels and packaging, as well as promotional marketing projects.
As Dr. Carol Werlé, CEO of DALIM SOFTWARE explained, the goal of DALIM ES is to offer a simple web-based solution. ‘This unique and cutting-edge platform allows brands to finally manage their marketing campaigns from A to Z. It validates the creative and technical production of packaging, while associating all marketing projects by organising the content within a digital asset manager. We strive to accelerate marketing production cycles, standardising workflows, and simplifying content communication to improve ROI. And, we have proven that with this productivity, companies can experience an accelerated ROI.’
Werlé explained, ‘Thirty years of experience with thousands of workflows in production at a variety of businesses worldwide has allowed DALIM SOFTWARE to reinvent the workflow management process. While many solutions for marketing workflows are time-consuming, DALIM ES makes it easy to streamline these workflows to shorten the time to market. With this experience, DALIM SOFTWARE has also created simple default workflows for those who prefer not to start with their own custom-built processes. This has involved companies in many industries — including pharma, food, general packaged goods, design agencies, converters and printers — who are all looking to utilise automation to optimise production, ensure product quality, and accelerate time to market.’
DALIM ES has a powerful API to seamlessly integrate and communicate with existing ecosystems, such as corporate PIM, PLM, MIS, ERP, etc. With this, DALIM ES accelerates validation cycles, traceability (accountability of stakeholders) and simplifies collaboration and compliance with a variety of regulations (EU/FDA/21 CFR/INCO). This solution allows users to simultaneously manage all of their campaigns and create packaging as part of the overall marketing mix including, for example, cross-links between packaging and promotional materials.
With more and more SKUs, marketing projects need a wide variety of content such as images, videos, 3D, and HTML5 content. DALIM ES has received 10 Core certification, recognised worldwide as an elite status. This validates that a system meets the ten minimum requirements for the characteristics of a complete Digital asset management (DAM) system. With DALIM ES, brand owners can organise, edit, and repurpose their content as the single source of truth. In addition, they can manage all their regulatory texts, creating new language versions of their packaging, since DALIM SOFTWARE’s custom content management tools support translations within artwork.
Traditional proofing methods do not necessarily lend themselves to effective collaboration, due to tight deadlines and the geographic distance of trading partners. Soft proofing therefore becomes the obvious alternative. Whether users want to review and comment on digital content, or to create a colour accurate soft proof, DALIM ES helps streamline validation cycles and meet deadlines faster.
To meet 3D requirements in files such as sample labels on cans or bottles, DALIM ES allows users to share 3D files and display, annotate and visually compare differences between two 3D models. This allows packaging services to inspect boxes and other packaging prior to the start of production.
More and more online and traditional sellers are turning to augmented reality, offering better interaction between the product and the consumer. The DALIM ES connector to the Augment platform allows customers to simulate virtual products in 3D in the real world, through their smartphone’s camera viewer.
Intelligent packaging reinforces packaging with connectivity elements, readers, smartphone apps, and scalable cloud-based software solutions. DALIM SOFTWARE solutions help digitise businesses via packaging throughout the supply chain—from manufacturing to after-sales service.
DALIM ES also has new planning tools that are extremely popular with brand owners. The Gantt charts can be initialised from a workflow to create tasks and set deadlines and durations for them. All can be done through a simple drag and drop interface. Meanwhile, the new Kanban component helps users to see their to-do list, communicate with project members, and make notes or upload tasks.
An exceptional business intelligence tool, DALIM ES simplifies the preparation and analysis of complex data within the workflow of packaging companies. To identify bottlenecks, users can create indicators to measure a project’s performance and workload. During Labelexpo, visitors will learn how to access files in DALIM ES and make online changes with CHILI Publisher 5 and more.
DALIM SOFTWARE www.dalim.com