YOUSSEF ALLAM GROUP REPRESENTS EMERGING MARKETS AT DRUPA 2012

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Youssef Allam Integrated Printing Solutions, the sole agent of Heidelberg in Egypt, Libya and Sudan, was represented by a team of 20 people in Drupa 2012, having its own meeting room to receive customers and partners.

Senior managers as well as teams for machines, consumables, system service, service parts, and training attended this exhibition. Representatives from Youssef Allam Paper and Youssef Allam Digital Printing Solutions also attended this major global event.

The company organised a guided tour for 60 Egyptian printers, in coordination with the Egyptian Printing Chamber, through the impressive Heidelberg booth in hall 1. During this tour, teams from Integrated Printing Solutions and Heidelberger Druckmaschinen AG highlighted newly launched products, including the Speedmaster XL 106, VLF and the new Heidelberg Digital Printing line Linoprint as the exhibition focused on digital printing.

Egyptian Printers Day
Youssef Allam invited Bernhard Schreier, Chairman of Heidelberger and President of drupa 2012, as a keynote speaker for the Egyptian Printers Day. His speech reflected an optimistic view for Egypt after its revolution and democratisation. Printing is a driver for the Egyptian society. I see Egypt as a more emerging market than ever before, especially now that it is emerging out of transitional phase, and becoming a completely new society, said Schereier.

Youssef Allam Design Competition
The winners of Youssef Allam Design Competition for 2011 spent four days in Dusseldorf – Germany to attend Drupa 2012. The competition which focused on designing an integrated campaign for a new Paper brand for Youssef Allam Group was very popular and successful. As a result, Youssef Allam sent two groups to Drupa with six students and two assistant teachers. Such exposure is aimed at closing the gap between market needs and the skills of graduates.