Africa Print Expo organisers, Practical Publishing, are proud to announce Xerox as the platinum sponsor for the 2014 Africa Print Expo and Regional Roadshows. This will be the fifth year that Xerox has sponsored the event and its continued support signals the company’s commitment to a long term association with the leading commercial and digital print expo in Africa.
The expo is the ideal platform for Xerox, Africa’s leading technology and services company, to showcase its innovative range of document equipment, software solutions and services. This year, the Africa Print Expo, taking place 2-4 July 2014 at the Gallagher Convention Centre, will be co-located with FESPA Africa, which will showcase all aspects of wide format digital printing, garment decoration, screen printing and signage.
‘We are extremely proud to have the leading international brand Xerox on board as a sponsor and believe this further enhances the expo’s reputation as the leading expo in Africa,’ said Dyelan Copeland, Africa Print Expo organiser.
‘Xerox has reaped invaluable brand awareness and exposure from being a major sponsor and exhibiting at Africa Print and Sign Africa expos over the past few years. Despite the fact that product information and virtual demonstrations are available, people generally prefer to see real products and meet and consult with real people who back those products,’ said Paul Haglich, Marketing Manager for Production Systems at Bytes Document Solutions. ‘We see this as a partnership with the organisers, Practical Publishing, with us relying on them to organise events that will attract the right calibre of visitor and we, the exhibitor, ensuring that our participation contributes innovative developments for the industry that we serve.
‘Many prospective customers prefer to have a first-hand opportunity to test files on a particular product and speak to technical staff regarding more in-depth details of the equipment they want to acquire. Quite often, entrepreneurs that are ‘browsing’ at these shows see something being produced by a product and this sparks off a business idea that they would not have considered had they not been exposed to such products at the Africa Print Expo.
‘It’s also a ‘two way street’ with major manufacturers being a draw-card for attracting decision-makers and influencers as they expect to see new industry developments and innovations being showcased by leading vendors/suppliers and this information is used in their strategic planning for their own organisations.’