The iGen family of digital presses and toners are now compliant with Food and Drug Administration’s (FDA) guidelines for dry foods. This is good news for South Africans as customised folding cartons can now be created quickly and cost-effectively, which speeds up time to market, increases brand recognition and drives sales.
Printers can offer more short-run packaging options to marketers, addressing promotional needs ranging from nationwide launches and regional brands, to specialty items and prototype products with Xerox’s digital packaging solution, said Paul Haglich, product manager, PSG in the Xerox division at Bytes Document Solutions.
While there are a variety of applications some examples are:
Branded boxes for handmade pastas sold at regional markets; containers for party favours for social events such as weddings; and packaging for custom-blended coffees and teas manufactured locally and distributed regionally.
FDA compliance is a significant advancement for Xerox and should open a new market for printers, creating limited quantities of customised packages, said Joel Bienvenu, research manager, Production Print, IDC. Additionally, the print quality and colour vibrancy of the iGen4 press allow manufacturers to add ‘pop’ to their product packaging.
The press can quickly store and reprint thousands of folding carton SKUs and easily switches from one job to the next, which provides the flexibility and speed needed in today’s changing marketplace.
Other benefits of Xerox’s packaging solution include the:
· Capability to reduce costs related to warehousing, storage and disposal of obsolete cartons – allowing brand owners to apply their marketing dollars to more valuable activities.
· Opportunity to produce the entire print campaign, from creating the package to producing marketing collateral, such as point-of-sale signage.
· The ability to support seasonally focused marketing campaigns and respond more rapidly in competitive markets.
