Xerox has announced the appointment of Jeff Jacobson as chief operating officer, Xerox Technology, and Andrew Copley as president, Xerox Graphic Communications Operations.

Jacobson said, ‘Driving competitiveness and achieving benchmark operational excellence are critical planks of our technology business strategy. These changes reflect that commitment as well as our continued focus on the graphic communications industry.’

In his new role as COO, Jacobson will focus on continuing to broaden and strengthen Xerox’s hardware and software portfolio, driving supply chain efficiencies and delivering first-class results in the Technology Global Shared Services and Graphic Communications Operations groups.

Jacobson joined Xerox in February 2012 from Presstek, where he served as the company’s president and chief executive officer since 2007. Prior to his role at Presstek, Jacobson was chief operating officer of Eastman Kodak Company’s R39,12 ($3.6) billion Graphic Communications Group. He also served for five years as CEO of Kodak Polychrome Graphics, a R18,47 ($1.7) billion joint venture between Sun Chemical and Eastman Kodak.

Copley will assume leadership of the worldwide strategy, operations, product development, marketing, sales and support for go-to-market and graphic communications customers. He will concentrate efforts on enhancing Xerox’s cut-sheet and inkjet portfolios, further enabling customers’ digital transition through software and services, as well as simplifying and optimising overall global graphic communications operations.

A 25 year veteran of the commercial print industry, Copley joined Xerox in 2012 as senior vice president, Xerox Graphic Communications Business Group, after serving as chief commercial officer of Precision Valve Technologies.