Xeikon will have its strongest-ever label trade show presence at Labelexpo Europe 2013, taking place in Belgium from 24-27 September. Its See The Proof campaign lets label converters experience the quality of Xeikon digital label printing.
We are especially excited about exhibiting at Labelexpo Europe 2013, said Filip Weymans, Director Business Development and Marketing Labels and Packaging at Xeikon. The historic size of the show makes it a terrific opportunity to continue our mission of educating the label and packaging markets about the benefits of digital printing. In that spirit, we are launching an innovative programme called See The Proof that gives converters first-hand experience with the technology and see the outstanding quality for themselves.
The See The Proof programme gives label converters worldwide a low threshold way of testing and evaluating the quality of digital printing of their own label projects. Participants will have the opportunity to upload their own label files onto a dedicated website; www.SeeTheProof.com. Labels will be printed on five different substrates – including a PE substrate using Xeikons brand-new ICE toner – and can be retrieved at the Xeikon stand during Labelexpo Europe.
Labelexpo Europe will also mark the next-step in Xeikons unique dry toner technology with the launch of the new ICE toner. Xeikon ICE is the first dry toner capable of printing on PE, a label substrate that is particularly important in the health and beauty segment where brand owners seek not only exceptional shelf appeal, but durability through the life of the product as it is handled by the consumer, said Weymans.
Xeikon will also feature its 3300 and 3500 digital label presses that excel in productivity and high quality printing. The Xeikon 3300, built around the commonly used 330 mm (13”) web width, will be running with inline converting unit, including a laser from GM. The Xeikon 3500 allows the use of material up to 516mm (20.3”) wide, and will be running in a roll to roll configuration. Successful in a wide variety of market segments, Xeikon will demonstrate the capabilities of its digital label presses by printing labels used for Wine and Spirits, Industrial, Pharma, Health and Beauty, Food, and Beverage applications.