According to Dimitri Van Gaever, market segment manager at Xeikon, the Power of Dry Toner campaign combines all facets of operation within the company to reinforce the positioning of its dry toner technology.
Xeikon is launching the campaign at Hunkeler Innovationdays 2019, Messe Lucerne, from 25-28 February. ‘Our customers are looking for high quality solutions that are very productive on all types and weights of stocks. We also see them increasing volumes, and inkjet isn’t able to produce these applications at the required quality levels,’ said Van Gaever.
Xeikon is working on new toner, fusing, conditioning assembly and image quality technology developments. They deliver greater productivity, even higher quality and a wider application range on Xeikon’s duplex dry toner platforms for graphic arts and commercial print.
He stated that dry toner is the most sustainable digital print technology; it is complementary to high speed inkjet while offering the highest availability in the market place. ‘It is the technology of choice for a set of high value, highly profitable applications where Xeikon technology excels and this helps ‘mid-range’ customers to become or remain successful,’ expanded Van Gaever. ‘It is also a clear alternative for high risk investments that force companies into a relentless race to find ever increasing volumes and produce these at breakneck speeds, driving down prices and margins of ‘more of the same’ commoditised print products.’