X-Rite Incorporated has announced a long-term strategic technology partnership with BenQ, a global human technology and solutions provider headquartered in Taiwan, to bring increased sophistication and simplicity to monitor calibration for photography and graphic arts professionals.
BenQ also appointed South African authorised X-Rite distributor, DigitalView for the distribution of their graphics monitors.
Palette Master Powered by X-Rite, when used with an X-Rite i1Display Pro display calibrator, allows users to gain direct access to BenQ display hardware without the intermediary intervention of the computer’s graphics card. This delivers more accurate calibration of the BenQ PG2401PT monitor. Both X-Rite and BenQ are exhibiting this solution at Photokina, being held in Cologne, Germany, 16-21 September 2014. X-Rite is located in Hall 4.1, Stand J029 at the show, while BenQ will be located in Hall 4.1, Stand D017.
Jan Keller VP OEM Sales of X-Rite said, ‘We are extremely pleased to be partnering with BenQ to deliver this unique professional monitor profiling and calibration solution. BenQ’s PG2401PT monitor is the first product in BenQ’s ProGraphics series of printing-certified monitors with both G7 and FOGRA certifications. Giving users the ability to quickly and easily bypass their computer’s graphics card to directly profile and adjust the BenQ display results in more accurate calibration, which in turn means that from design intent through soft proofing, colours will display accurately.’
The combination of BenQ’s professional certified monitor, X-Rite’s industry-leading i1Display Pro and Palette Master Powered by X-Rite represents an industry-first opportunity for professional and prosumer photographers and graphic arts professionals who have adopted digital workflows and are interested in ensuring consistent colour, right the first time, right every time, throughout the capture, creation and production process.
‘Another important aspect of this solution for prosumer and professional photographers is having 99% visibility of the Adobe RGB colour space for colour-critical work like photo editing,’ added Keller. ‘This means that the monitor accurately displays the tones and hues that fall within the Adobe RGB colour space captured by their camera in the raw file so users can apply appropriate edits to match their printer’s colour gamut. The result is better overall results for both printed and digital edited photo files.’
‘We chose to work with X-Rite in this exclusive partnership because we recognise X-Rite’s market-leading position and strong technology in monitor calibration and profiling,’ said Peter YF Huang, General Manager of BenQ Technology Product Centre. ‘We are excited to be bringing this innovative capability to our photographer and graphic arts customers and believe this is one more powerful reason for choosing BenQ monitors over competitive monitors that cannot offer this level of control with the simplicity of our combined solution. We look forward to further collaboration with X-Rite to bring even more innovation to the market.’