TaoPrint is a cloud based solution that allows any business to manufacture thousands of different photo book and personalised gift products and have them shipped anywhere in the world.
Furthermore, TaoPrint allows printers to manufacture products near to the location of the consumer, reducing shipping costs and delivery times – a significant help in growing customer acquisition and conversion and a major contributor to lowering cart abandonment.
‘The key to growing a very successful personalised photo book and gift business is the ability to sell such products to a large captive customer base and to be fully equipped with the necessary digital marketing skill set required to compete on the Internet,’ said James Gray, founder and CEO of Taopix. ‘While born out of the print industry, Taopix is actually a tech company empowering the digital economy with the ability to create and sell amazing photo-based personalised products. All too often software providers in our space take for granted the experience needed in print manufacture and drop shipping to make such businesses viable,’ continued Gray.
TaoPrint is a new component within the Taopix platform for manufacturing over 5000 different physical products anywhere in the world and shipping them directly to the end consumer, similarly anywhere in the world. TaoPrint will do this at the most optimal cost commensurate with the consumer’s desired delivery times. Seamlessly integrated into the overall Taopix user experience, TaoPrint will completely unburden successful e-tail and retail businesses from the need to orchestrate their own manufacturing and drop shipping capability. At the same time, TaoPrint will enable existing printers to significantly expand their current capabilities.
‘TaoPrint is ground-breaking and serves two key market opportunities for Taopix customers,’ said Steffen Haaga, commercial director for Taopix. ‘Firstly, if you’re a successful ecommerce business wishing to launch a photo/personalised gift business, you no longer need to think about manufacturing and drop shipping. It is no longer a barrier to entry. By choosing the Taopix platform, you can successfully launch your photo/personalisation business globally and be instantly connected to a global manufacturing and shipping network by default. Secondly, if you are a print manufacturer currently offering photo/personalisation products, TaoPrint can massively increase your own product range or geographic reach without needing to limit your business to only products that you can manufacture in places where you are physically located,’ continued Haaga.
Behind the scenes, TaoPrint is connected to hundreds of print manufacturers worldwide, but not just any manufacturers. Each print facility connected to TaoPrint is pre-qualified and rigorously tested.
In addition, TaoPrint is connected to over 250 logistics companies worldwide, providing an array of shipping options every time a customer orders a product. TaoPrint uses a sophisticated algorithmic learning engine to seamlessly choose the most appropriate location for printing based on hundreds of criteria ranging from the nature of the product to be printed to the performance and track record of each printer on the TaoPrint network. The shipping options can be set up automatically as defaults or left to the consumer to choose from an array of the best options provided automatically by TaoPrint.
TaoPrint will be available from Q4 2018 onwards.