SodaStream rolled out a series of limited edition bottles to celebrate Pride Month.
The ‘Love is Love’ bottles portray same-sex families by including two ‘parent’ one-litre bottles and one ‘child’ half-litre bottles imprinted with depictions of family characters from an accompanying animated video.
SodaStream CEO Daniel Birnbaum said the company was committed to forging and celebrating bonds across all nationalities, religions and sexual orientations.
‘We hope this campaign will inspire communication and help us all join together to spread a message of love. The home-shaped package has been designed to convey the message that ‘home is where your love is,’ said Birnbaum.