Reprobir Dijital, a leader in the production of educational and coffee-table books in Turkey, chose a SCREEN Truepress Jet520NX press, its first roll-to-roll digital press, mainly for its price–performance ratio and cost transparency.
With the installation of the Jet520NX, Reprobir plans to increase its turnover fivefold in the coming years. The prepress and digital printing powerhouse was founded in 2011 as a pre-press service provider. ‘But as demand or conventional printing began to shrink, and large printing houses started to do more and more computer-to-plate work in-house, we bought our first digital printer in 2018 to open up new business lines,’ explained Reprobir co-founder Onur Kemeç.
Since then, Reprobir has cemented its position at the forefront of the Turkish print industry. Besides its pre-press services, it’s one of the few companies in the country to only print digitally. Each year, it increases its print-production capacity, while keeping abreast of the latest technologies and trends.
The Truepress Jet520NX prints 150 metres per minute double-sided in broadcast quality, and 80 metres per minute in the highest quality mode. ‘This means we can adapt the quality and price of the books to the wishes of the publishers,’ said Kemeç.
Book publishers also recommended the Truepress Jet520NX technology, as the machine uses water-resistant pigment ink, so there’s no risk that the ink will rub off on readers’ hands.
Since investing in the Jet520NX, Reprobir has increased its daily printed book copies from 1000 to 8000 and grown its staff to 30 people. ‘Given the rapid growth of the digital print market in Turkey, and the qualities of the Truepress Jet, we expect to be able to increase our turnover fivefold in coming years’, said Kemeç.
Elektroser, SCREEN’s distributor in Turkey, guided Reprobir in the choice and installation of the Truepress Jet520NX machine.
