Etifix’s investment in the latest SCREEN label printing technology is yet another example of the ongoing shift towards digital in the Italian print market.
In response to an ever-evolving market and shorter lead times, Italian label specialist Etifix needed a new digital press to meet demand. The solution: the Truepress Jet L350UV SAI E. Focusing on high quality standards and ambitious sustainability requirements, Etifix chose SCREEN’s latest label printing technology for its wider and consistent colour range.
‘The L350 SAI E’s consistently high print quality, its waste-reduction qualities, and short production times were all winning arguments for us,’ said Gerry Abeti, CEO of Etifix. ‘Even more importantly, this press enables us to enter new markets and provide labels to customers we didn’t service before.’ The northern Italian label specialist, which is part of the Arca Etichette S.p.A. Group, is on a strong growth path, despite a minor setback in 2020 due to Covid-19, requiring it to expand its capacity.
Etifix has a strong position in the cosmetics market, a sector that is particularly demanding in terms of quality and service, and which has a strong focus on sustainability. Commenting on sustainability requirements, Abeti said, ‘In addition to its high quality and speed, the SAI E enables us to significantly reduce production waste compared with traditional machines, improving our own impact on the environment, and that of our customers.’
The Japanese word sai means ‘colourful’, and the new SCREEN SAI series was developed to help printers produce a wider range of Pantone colours to meet brand owners’ challenging demands. The digital inkjet press’ short set-up, high uptime and speed enables Etifix to produce cost-efficiently. ‘The cosmetics, as well as the industrial sector, evolve fast – as do other Italian markets we serve,’ said Abeti. ‘Customers need labels in small or medium-sized quantities, with many variations, more often and faster. Responding to customers’ requests more quickly has always been one of our major strengths. SCREEN technology ensures we can do this even better.’
‘We’ve seen investments in digital presses picking up for quite some time now and expect this trend to continue in coming years. Italian brands and printers are fast discovering the advantages of digital printing in the competitive markets they operate in,’ said Ettore Maretti, Managing Director of REM srl. REM, which represents SCREEN in Italy.