Scodix announced immense success at drupa 2016 with over 100 new customers from 21 countries added to its books, resulting in the biggest sales days in the company’s history.
Increasing the size of its 2012 stand threefold, Scodix presented its new enhancement solutions to customers and prospects, smashing sales targets in the process. While the Scodix Ultra Pro Digital Enhancement Press, Scodix’ most popular and productive press, represented the majority of sales, the drupa-launched Scodix E106 Digital Enhancement Press for the Folding Carton market also made a big impression with sales closed and letters of intent reaching double digits at the show.
‘100 new customers in 11 days is unprecedented for the company,’ said CEO Roy Porat. ‘Digital enhancement is becoming increasingly popular, and we see huge potential in the near future. There’s still a lot of untapped opportunity out there, but drupa 2016 has gone some distance in remedying that. It seems we have fulfilled predictions by industry commentators at drupa 2012 that digital enhancement, and Scodix itself, is the one to watch.’
Scodix Digital Enhancement Presses offer up to nine visually striking and tactile finishing options. A huge range of samples were available for drupa visitors to experience and enthusiasts were even able to have their photograph taken and enhanced in gold foil with no CMYK print – attracting big crowds as the finished items came off the Scodix Ultra Pro with Foil Station.
Scodix finishing is compatible with offset, digital and laminated print. Enabling print service providers to gain a competitive edge by differentiating their offering and increasing profitability, the extended range of Scodix digital enhancements allow brands to increase the effectiveness of their printed items and add value to the consumer experience, as drupa investors witnessed.
‘There was a great buzz around drupa and we certainly saw the benefit of that on the Scodix stand, as sales doubled and doubled with each new day,’ added Porat. ‘Following a hugely successful launch in 2012, Scodix saw its customer base grow from 12 to over 200 customers and drupa played a crucial role in that accomplishment. We hoped for similar success in 2016 and the show has exceeded all expectation, not only in terms of sales numbers but boosting our profile on an international level too, with orders coming from 21 countries across all five continents. Scodix’s vision to ‘enhance your competitive edge’ and drupa’s message of ‘touch the future’ went hand-in-hand for us at the show and we saw these synergies demonstrated by phenomenal business results.’