According to a recent study, ‘Beyond CMYK: The Use of Special Effects in Digital Printing’, conducted by Keypoint Intelligence-InfoTrends, about 30% of colour promotional pages receive some type of special effects enhancement.
‘There is a large market opportunity amounting to about 1.8 trillion pages annually in the U.S. and Western Europe that could potentially be converted to digital methods. In addition, the print buyers we surveyed see the value and are willing to pay significant premiums for this high-value output,’ said Jim Hamilton, group director, Keypoint Intelligence-InfoTrends. The report goes on to state that some 54% of print buyers will seek out and purchase digital enhancement effects in the next two years.
Earlier this year, Scodix randomly invited 20 different major industry service providers to submit live jobs, specialty projects and/or specific designs to the company for augmentation. In this manner, commercial printers and brand owners can see firsthand the potential impact of digital enhancement, such as Scodix Sense and Scodix Foil.
Scodix exhibited a full suite of digital applications at the DSCOOP Annual Conference, from 1-4 March.
Last year, Scodix launched two more applications, swelling the feature capabilities of the company’s most advanced system, the Scodix Ultra Pro, to a record nine different enhancement effects. These applications now include:
Scodix Sense: digital enhancement printing allows print service providers (PSPs), folding carton converters, designers and brand owners to turn ordinary products and applications into extraordinary creations.
Scodix Foil: deploys a wide range of hot and cold industry standard foil films, coupled with a variety of substrates, including offset, digital, plastics, laminated/non-laminated, and coated/without coating Applications include business/greeting cards, folders, book covers, brochures, labels, packaging and more.
Scodix Spot: digitally recreates the effect of traditional analogue flat varnishes, without the setup time or mess, in a cost effective method for run lengths of up to 5,000 sheets.
Scodix Metallic: allows users to enhance prints with metallic colouring by simply using the CMYK colour process of Scodix Sense.
Scodix Crystals: adds colourful, sparkle effects.
Scodix Glitter: Scodix Rainbow is the world’s first in-house digital inkjet glittering station that produces the Scodix Digital-Glittering experience. The Scodix Rainbow prints glitter on selected areas, creating a sparkling, shiny experience that brings the glamour of glitter in graphic communications to digital printing.
Scodix VDP/VDE: Scodix Barcode offers a solution for security verification, quality control and variable data print enhancement.
Scodix Braille: the innovative solution is designed to provide a better quality of life for blind and visually impaired people around the world.
Scodix Cast&Cure: creates high impact 3D-holographic dramatic effects.