Scodix has entered into a strategic global partnership agreement with Avery Dennison Retail Branding and Information Solutions (RBIS), a division of Avery Dennison (NYSE: AVY).
Under the terms of the agreement, Avery Dennison RBIS, a global leader in apparel and footwear branding, packaging, labelling and RFID solutions, will acquire 10 Scodix Ultra Pro Digital Enhancement presses. Representing the most substantial deal in Scodix history, the companies will work closely together to implement the ten finishing systems with the full range of Scodix enhancements strategically across Avery Dennison RBIS’ key production facilities worldwide.
The Scodix presses will be used primarily to enhance customer tags and brand labels that not only inspire greater sensory appeal and customer response, but brand awareness and loyalty. Avery Dennison RBIS has employed two Scodix Ultra Pro systems in their production facilities since 2015 and has received rave reviews from production personnel and brand managers alike.
‘Avery Dennison RBIS is a worldwide leader in branding solutions serving the most inspired brands in the apparel and footwear industry,’ noted Charlie Brown, Head of Global Innovation, Avery Dennison RBIS. ‘Clothing and footwear manufacturers are constantly seeking new solutions that elevate their brands, especially at point-of-purchase. Using Scodix, we service their evolving demands for greater branding differentiation and personalisation, helping them to display their offerings as a more premium product. One of the first customers to preview and adopt our Scodix enhancement option was outdoor apparel leader, The North Face. When we show customers Scodix for the first time, you can feel their energy shift, creating a wow factor.’