To maintain brand recognition, ROTOCON’s new logo includes elements of the original design with changes that elevate the style with a more modern, clean cut, and streamlined look. The intent of the fresh design is to demonstrate to ROTOCON’s customers that the company continues to evolve and change, like the technology it represents.
The revamped logo was designed by Banie Stafford of B Creative, ROTOCON’s marketing and branding agency. ‘The design and content of your marketing material is extremely important, but the icing on the cake is your logo,’ said Stafford. ‘Studies have shown that visuals are processed 60,000 times faster in the brain than text, so when it comes down to it, words are processed by short-term memory while visuals go straight to long-term memory.’
‘A great logo will represent your company and convey important messages, while being up-to-date with modern design trends,’ added Stafford. ‘It should emphasise your company’s strengths, and reflect your core business values. As we humans are so visually driven, it must create an impact and be memorable. A company’s brand and identity are crucial to the success of the business.’
Established in 2008, ROTOCON has grown to a team of 55 employees with headquarters in Cape Town and branches in Johannesburg, Durban, Europe, and Asia.
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