Pyrotec an exclusive South African distributor for Markem-Imaje, will now offer customers integrated thermal inkjet (TIJ) printing solutions for high resolution codes through its Markem-Imaje range of machinery.
Brandon Pearce, General Manager of PackMark – the coding and labelling brand under the Pyrotec umbrella said, What this means is that Pyrotec will now be able to offer technology that is equipped to print high resolution codes such as complex 2D barcodes,which can be used for traceability, anti-diversion and promotional coding printing applications. This is very exciting news for manufacturers for whom product integrity is key.
The products and TIJ expertise of RSI, enables Markem-Imaje to deliver new innovations in TIJ high resolution printing and ink solutions, and Pearce also said, The marriage between these two – both leaders in their respective fields – means that we will now be able to offer solutions for demanding high speed, traceability printing applications as well as standard coding and marking applications.
Pearce also explained that with the rapid boom in social media, many brands are now using these channels for promotional exercises, thus connecting social media with product promotion. Saying that 2D barcodes are used for promotional coding applications, and therefore TIJ is a key enabling technology that will allow them to meet their customers’ evolving traceability needs.