Pyrotec PackMedia provided its new ElastiTab™ to Johnson & Johnson (Pty) Ltd, which required an on-pack device that would allow for the easy application of samples to offer a value-added incentive to purchase.
ElastiTag® is a range of unique, elasticised hang tags that can be used for labelling, branding and marketing a wide variety of products from produce to cosmetics. ElastiTab™is a versatile option for carrying sachets, packets and other lightweight items and securing them to the product. The tab has a pressure sensitive adhesive and a stretchy elastomer loop­, producing an easy-to-apply device for on-pack promotions.
Johnson & Johnson (Pty) Ltd used ElastiTab™ in conjunction with one of its existing product lines. The company’s feedback was that it found ElastiTab™ to be a great and innovative solution without all the usual complexities involved in developing VAP’s. The company also found the device to be effective in attracting the attention of its target market.
By offering promotional items with an existing product, not only do you have the opportunity to cross-promote two product lines – but you are also providing a value-added incentive for your customer to purchase. PackMedia’s ElastiTab™ is simple, aesthetically pleasing and cost-effective device that assists in achieving this, with minimum hassle, said Timothy Beattie, General Manager of Pyrotec PackMedia.