Printing SA has launched a major marketing campaign that began with massive billboards alongside major routes in Gauteng and the Western Cape from February 1 and will continue with the roll out of additional marketing initiatives, including maxi posters and street pole posters across these provinces as well as in KwaZulu-Natal. The overall campaign will continue until November 2017.
The campaign will highlight the importance of print and packaging in the broader economy and individual marketing endeavours as well as the benefits of using companies that are members of this industry body.
Steve Thobela, CEO of Printing SA, said, ‘We believe that this marketing campaign will benefit our industry and our members and, truth be told, we’re excited by it. Quite literally, we are going all out to put our industry on the map across South Africa.’
According to Thobela, Printing SA would be going all out to show that modern day marketing should include a sustainable mix of digital and printed communications that could reach a multitude of target markets optimising the return on companies’ investments in spreading their marketing messages.
At the same time, he said that raising the profile of the print and packaging industry would go a long way to encouraging the formation of a stronger voice for the sector by encouraging companies to become members of this well-established representative body. Last, but definitely not least, Printing SA remains committed to lobbying for a healthy, growing sector and encouraging skills development by attracting young artisans to explore the myriad career opportunities available in the profession.
This massive marketing initiative is expected to play a pivotal role in achieving this and growing the industry, he concluded.