PackMark showcased the latest innovations in coding and labelling equipment at Propak 2013, held at the Nasrec Expo Centre from the 12-15 March, with its brand new labeller from Harlands being a key attraction for visitors to the stand.
We were overwhelmed by the amount of enquiries we received – approximately 50% more than previous years. There was a great deal of interest from the African countries; in fact, 15% of all inquiries we received were for export purposes. Our machinery was fully operational at the show as we felt that this would better demonstrate products’ capabilities, and we are still following up on all the queries we received several weeks later, said Brandon Pearce, General Manager of PackMark – a brand under the Pyrotec umbrella which specialises in coding and labelling equipment.
The Markem-Imaje 9232 IP66 Small Character Inkjet Printer was a hit. We centred the machine in the middle of the stand, where it could be seen by anyone passing by, said Pearce. The live demo featured water being poured over the operating printer which was situated inside a clear-glass cabinet, proving that it functioned optimally even in very wet conditions.
One of Pyrotec’s OEM customers, USS Pactech, demonstrated PackMark’s Markem-Imaje 7031 HD Laser Coder in action at its own stand. The coder efficiently printed best before dates on a sheet of yoghurt sachets across four lanes, whilst simultaneously scoring the sheets to allow for the insertion of drinking straws.
PackMedia, a brand within Pyrotec that specialises in on-pack devices used to promote, identify and market a wide range of FMCG items, showcased a selection of its product ranges at the show. Jacques Loubser, National Sales Manager for Pyrotec PackMedia, said, ElastiTag® is a unique hang tag that acts as a brand enhancement tool. The tag is custom manufactured to suit the brand’s needs and objectives, and the unique elastomer loop is designed to fit snugly around the product. It was definitely the star of the PackMedia display.
However, PackMedia’s Fix-a-Form and Do-It range also received a great deal of interest from attendees.