As sponsors of the 2022 Minuteman Press Vasco da Gama Ocean Race, which ran from Durban to East London, Minuteman Press Pinetown, owned by Anthony Bingham, and Minuteman Press Umhlanga, owned by Danie Snyman, were able to showcase their extensive printing and promotional capabilities.
The annual event began with a Saturday 21 May gala dinner, before the start of the race on 22 May. The first Vasco da Gama race was held in 1968. Banners and flags promoting the event had been placed by Point Yacht Club the weekend before the race start time. The largest such banner was on the gangplank down to the main dock.
Minuteman Press in Pinetown and Umhlanga also provided branded apparel and bags stocked with promotional items to the racers. For the pre-race dinner in Durban, Minuteman Press produced all of the printing, including dinner menus and branded water bottles with custom labels.
Bingham, who has owned Minuteman Press in Pinetown for over 20 years, shared his excitement as co-sponsor for the 2022 Minuteman Press Vasca da Gama Ocean Race. He said, ‘This huge event has provided us with an ideal opportunity to showcase our products. Everything we provided for the Vasco da Gama Ocean Race, such as apparel, promotional products, large format printed items and digitally printed items, are items that we sell and produce for our clients. We couldn’t ask for better brand exposure and our hard work in putting this all together has certainly paid off. No matter where you looked, our branding was everywhere, including on the water.’