Mellow Colour Appoints DigitalView As South African Distributor


DigitalView has been appointed as distributor of the Mellow Colour products and services for the South African market.

Mellow Colour are making waves with their colour quality management systems, helping the likes of Marks & Spencer (M&S) to monitor print quality against their brand specific standards globally.

‘The partnership with DigitalView is an exciting opportunity for Mellow Colour to make a great impression in the South African market. We have confidence that DigitalView’s experience and knowledge coupled with our expertise and innovative products will be a successful combination,’ said Alan Dresch, Director at Mellow Colour.

Solving the problems of print and packaging colour accuracy and consistency for some of the world’s biggest brands, Mellow Colour offer systems, training and consultancy services to ensure the entire print supply chain is properly managed to allow for accurate colour reproduction. Understanding the global nature of print and packaging supply chain management, Mellow Colour make quality control of packaging cartons printed locally and around the world, a measured and scientific system.

Mark Minter, Director at DigitalView said, ‘Although we have been assisting printing companies in South Africa to standardise their production for many years, working with Mellow Colour will add a new dimension to our business. We feel that the approach of Mellow Colour is what will do this for us. The Mellow Colour approach emphasises training and setting up of efficient standard operating procedures throughout the production process, coupled best in class software tools. This method has helped hundreds of print companies worldwide to deliver quality product whilst lowering their production costs. We look forward to working together to assist print companies in South Africa to achieve the same results.’

The unique Mellow Cloud system for remote print run approval is being adopted by brands who are keen to standardise processes and reduce their impact on the environment. Notably, M&S have adopted the Mellow Colour system, with over 13000 jobs successfully being uploaded and remotely approved to date. This remote monitoring system, delivers reliable colour consistency, and results in significant travel, waste, time and cost savings for the company.

‘To match the colours on different presses, printing on different board, in different countries was a constant challenge, said Trevor Hatchett, Head of GM packaging – production, quality and sourcing at Marks & Spencer. ‘Rather than continue to make sure that the packaging was correct, we asked ourselves was there a more scientific way to do that work.’

‘The Mellow Colour approach means printing to numbers, trusting the measurements and understanding the reports. This is a more attractive approach for both the printer and print buyer, who have a common goal and clear benchmarks, preventing problems before they become expensive,’ said Dresch, Director at Mellow Colour.’

The software tools we have developed over the years represents only about 25% of the package, the quality management systems training, analysis of press problems and adoption of the team approach are what makes the system work. The benefits are clear and the shift to a culture of scientific printing has taken hold, we are seeing a state of order and a dramatic improvement in the print supply chain.

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