Master Print Installs Xerox Versant 80

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West Rand based Master Print recently installed a Xerox Versant 80 digital colour production press, ordered from Xerox Business Partner XBC-IT.

According to Shaun Bailey, a partner in the business, the decision in favour of the Xerox Versant 80 was made very easily. ‘Our longstanding relationship with Xerox meant that we did not even consider another vendor. The choice of a concessionaire was an important element though and working with XBC-IT has proven to be a very positive and beneficial experience.’

Master Print was founded in 1986 by Paul Pursey and Shaun’s father Brian Bailey with financial assistance from the Small Business Development Corporation. Starting out as a small general printer, growth came from the instilling of the core values of quality, commitment to the customer, integrity and honesty. This growth saw the number of presses and units increase over the years. Having started out with a small single-colour press, it was not too long before the company installed its first four-colour press.

In 2007, Master Print made its first foray into the world of digital printing. Bailey commented, ‘When digital reared its head we were almost driven to adopt this technology for fear of being left behind. It has proven to be a major benefit to the company, giving us the ability to handle a wider range of work and opening us up to new clients and opportunities.’

The Versant 80 is replacing the company’s Xerox 700. The decision to upgrade to the newer technology was based on the need to increase print capacity for colour printing, as well as for the improved colour print capabilities that the Versant 80 offered. Bailey added, ‘The Versant 80 represents a big improvement from what we had. It can handle a wider range of substrates and heavier weights and the fact that it can print onto a longer sheet. Also the quality is a lot sharper. With the increasing demands for shorter runs and maintaining our high standards in print and customer service, the Xerox Versant was, without question, the route to go.’

The Versant fitted very quickly into the production process at Master Print. Not only is it easy to operate but it is also connected to the existing inline finishing system that was used with the 700. The modular connection meant that the learning curve was limited to the new print engine.

The quality of printing achieved on the Versant provides an additional benefit to Master Print. It allows short run work to be handled digitally, thereby freeing litho production for the longer run work. It also allows for accurate proofs and pre-runs to be handled with the ability to accurately match the colour from digital to litho.