KODAK, MPS AND REPROFLEX COLLABORATING AT LABELEXPO 2013

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Kodak, MPS and Reproflex 3 will collaborate in exhibiting their next generation of flexo printing at the Labelexpo 2013 in Brussels on the 25th of September.

Kodak, MPS and Reproflex 3 will show visitors how to do more with less, demonstrating high quality labels that have a low total cost highlighting how leading prepress and press technologies come together to deliver outstanding, consistent print quality. With a brief presentation on achieving effective and efficient offset-like quality using the narrow web UV flexo.

MPS will host the 15 minute live print demonstrations and presentations that will showcase how their latest innovations in press technology, and how they complement the Kodak prepress technologies that enable fast changeovers and unparelleled colour stability.

Eric Hoendervangers, Commercial Director of MPS Systems B.V said, High quality dots play an important role in the Spotless Printing solution. Our Crisp.Dot technology guarantees a minimum of dot gain, full round dots, solid ink coverage and sharper printing of smaller fonts. Additionally, our Multi-Drive technology provides perfect registration for a broad range of materials, which is essential in achieving a stable and spotless colour gamut.

Spotless Printing is all about efficiency, and goes hand in hand with quality, mirroring the foundations on which MPS flexo Presses are designed and built. We are honoured to partner with Kodak and Reproflex 3 to demonstrate innovative solutions in flexo printing.

The designs selected, that target challenging applications in the personal care and household product sector, would normally require at least seven or eight colours to print with traditional flexo. To really push the envelope, Kodaks demonstrations will print at 300lpi.

Andrew Hewitson, Joint Managing Director of Reproflex 3 said that they carefully selected designs that would normally be a real challenge for flexo and they deal with these challenges every day and want to show how it really is possible to eliminate spot colour inks from the workflow, and still overcome the traditional concerns of colour gamut, colour stability and registration. 

Hewitson added that a couple of the labels would normally be considered as offset designs, but it is the final design for a laundry care range that will prove to be the most talked about example. It will be printed both with four colour process and seven colour process on the same web, and visitors will be asked to consider whether the extra colours are worth the extra cost. They think visitors will be surprised at what theyll see!

After the demo, visitors will be encouraged to take label samples and check them against proofs that will be displayed on the booth while rolls of labels and samples will be available for viewing on both the MPS and Kodak booths throughout the whole show.

Olivier Claude, General Manager for Print & Vice President of Commercial Business EAMER Kodak said, We are looking to change the mindset of what is achievable in flexo today, and thanks to Kodaks innovative plate and prepress technology, we are able to demonstrate just how far flexo has come. Visitors will see incredibly challenging design being produced without the use of spot colour inks and have outstanding shelf impact. 

Kodak has a deep understanding of both flexo and offset printing and we understand that the end-users, the brands just want the highest quality at the lowest cost, regardless of the print process. Our revolutionary KODAK FLEXCEL NX System and KODAK SPOTLESS Flexographic Solution provide the technology to make that possible, said Claude.

Company details:

MPS is distributed by: ROTOCON sales@rotocon.co.za www.rotocontrol.com

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