Innovia Films Showcasing Functional Labelling Material In Brussels

Innovia Films Showcasing Functional Labelling Material In Brussels

Innovia Films will showcase it range of labelling products with an emphasis on sustainability, recycling and innovation.

At Labelexpo in Brussels during September, the company will be showcasing their whole range of sustainable and functional label materials based on recyclable BOPP along with APO shrink film material that was especially developed to support the recycling of PET bottles.

Live Demonstration Of Thin, Floatable Shrink Sleeve Material

‘Sustainable shrink sleeves made from floatable polyolefin material have become the go-to technology for many big brands in the last couple of months. As more and more rPET bottles are used, the brands want to make sure that these are recycled again and again to ensure a closed loop’, explained Lucija Kralj, Business Unit Director – Labels EMEA at Innovia. ‘So it is important to use for sleeve decoration that detaches automatically in the recycling process and separates itself easily from the bottle in the sink/float process. Our APO shrink film material does exactly that.’

Along with the standard version there will be the first-ever presentation of a new version: APO-HS, a high-shrink floatable polyolefin shrink film, which improves PET bottle recycling and that can be applied on ‘complex’ bottle shapes such as trigger bottles used for household cleaners. This product segment has seen a trend to switch to PET bottles in the recent months.

There will be a live demonstration at the booth to show the functionality and to explain the sink/float recycling steps that are an integral part of PET recycling and how this actually works.

Innovia will be exhibiting different Rayoface™ label films that are clear or white, thinner, printable, and comply with global food contact regulations. As they are thinner than comparable label materials, they help improve the overall carbon footprint through material efficiency whilst maintaining excellent printability.

Another innovation to be presented is the Rayoface™ AQBSA version, that is a printable, cavitated label film with excellent opacity. Designed for pressure sensitive labelling (PSL) applications, the film is 58 microns thick, has a printable top-coating, and an adhesive receptive coated surface on the reverse side.

‘AQBSA is suitable for use within a wide range of market segments such as Household and Personal Care, Food and Beverage, and other consumer packaged goods sectors,’ said Kralj. ‘The 5-layer technology in the cavitated base film means AQBSA is a high-performance product that gives both superb economics and a high yield.

Post-Consumer Mechanically Recycled Label Materials

‘A lot of work has been going into integrating more recycled content from actual post-consumer waste into filmic base materials for labels and flexible packaging. We are proud to present Encore W50m30, a white label film containing 30% post-consumer mechanical recycled content, to our audience at the show,’ said Alasdair McEwen – Product Manager Labels at Innovia Films. ‘It represents a milestone in using packaging materials in a closed loop.’

Materials For In-Mould Labelling Technology

As in mould labelling presents a growing market, Innovia will be showcasing their range that was especially developed for this technology at the trade fair. ‘Innovia’s RayoForm™ in mould BOPP label films for polypropylene containers create an exciting opportunity in many markets for strong, practical multi-use packs,’ said Kralj. ‘The label becomes an integral part of injection or blow moulded plastic containers without the need for adhesives, typically using the same resin material as the container for easy recycling.’

Linerless Labels With No Release Liner Makes The Perfect Environmental Change

The linerless labels range, both clear and white (including a matt version) variants, provide all the benefits of self-adhesive labels, but with one big environmental advantage: they do not use a release liner. The films are perfect for producing a linerless label, and the finished label reel weights can be greatly reduced, due to the liner material savings, meaning less waste, longer reels and subsequently fewer reel changeovers.

‘We Give The Future A Better Label’ Campaign

Along with all the product innovation, Innovia is showcasing the new communication campaign ‘A better future’ at the booth. The campaign underpins Innovia‘s role in creating better and more sustainable and recyclable materials for the future, which are used in consumer packaging, labels and for graphic films.


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