HP Labelling has invested in the Screen Truepress Jet L350UV inkjet label printing system from Rotocon for their Cape Town manufacturing facility. The order marks Rotocon’s second sale of the Truepress Jet L350UV in South Africa, since being appointed reseller of the inkjet label press less than one year ago.
The Screen Truepress Jet L350UV has photo-realistic quality, fast job turnarounds and stable output. This high-speed press prints at up to 50m/min on a 350mm web. Using Screen’s proprietary high-definition CMYK+W UV inks, the Truepress Jet L350UV produces a wide-gamut of vibrant colours and smooth tones at high resolution.
Voted ‘Best Label Printing Solution’ in the 2014 European Digital Press Association Awards, the Screen Truepress Jet L350UV press is specifically designed to meet brand owners’ increasing demand for value-added packaging to increase product differentiation.
Decision makers from the HP Labelling Cape Town management team were David White, general manager, and Andrew Mantell, operations manager. During the decision process, numerous print trials were completed at the Screen Demo Centre in Amsterdam and delivered to the HP Labelling team for evaluation.
‘Andrew and I were extremely pleased with every printed label sample Screen provided,’ said White. ‘The high print quality, fast machine operating speed and throughput, and a positive ROI analysis led to our decision to invest in the Screen Truepress Jet L350UV, to complement our flexographic print production capabilities. It was also important that reliable technical support was guaranteed through Rotocon, who locally represents the Truepress Jet L350UV in South Africa.’
Bringing over 50 years of experience, HP Labelling is one of South Africa’s largest label producers offering expertise in flexographic printing of a vast variety of self-adhesive labels, in addition to the production of nursery & log tags, automotive metal labels, plain label manufacture and thermal ribbon supply, and thermal printing machines and systems. HP Labelling serves customers across southern Africa with two dedicated manufacturing plants in Johannesburg and Cape Town, and sales offices in Durban, Port Elizabeth and East London.
Pascal Aengenvoort, sales director of Rotocon commented, ‘It has been an exciting ten months since we began representing the Screen Truepress Jet L350UV in South Africa. We are pleased to secure our second sale and honoured that Chris Bobbert, CEO of HP Labelling, flew to Cape Town to officially sign the order, in addition to a celebratory visit by Brian Filler, president of Screen Europe and Mark Sherman, area director of Screen Europe. With our field technician receiving extensive training on-site at Screen for the Truepress Jet L350UV, we are well-positioned to locally serve customers in South Africa with a digital solution for short-run label printing.’