HP is introducing the HP Scitex 15000 corrugated press for production of corrugated displays and short-run packaging, to help packaging converters and manufacturers take advantage of the digital opportunity.
HP also announced general availability and a new lamination partner for its HP Indigo 20000 and 30000 digital presses at Interpack 2014 (May 8-13, in HP stand C77, hall 13).
The packaging industry has been traditionally ruled by analogue printing equipment, with only seven percent of these materials currently printed with digital technology. However, shorter product life cycles, demand for faster time to market and a decline in average run length are accelerating the need for digital print. Brand owners are seeking the versioning, short runs and reduced environmental impact that are only available with digital printing technology.
Stephen Nigro, senior vice president, Graphics and Inkjet Solutions Business, HP said, ‘After leading the shift to digital in label printing, HP is again driving an unstoppable analogue-to-digital transformation in the package printing industry. With HP solutions, packaging converters can capture the benefits of digital printing to diversify business models, reach new customers and explore new profit areas.’
The HP Scitex 15000 Corrugated Press simplifies and streamlines corrugated printing on an industrial scale. With the new large-format digital press expected to be available in November, converters and display-makers can print direct to corrugated media as well as add short-run and versioning capabilities to their existing flexographic or lithographic-lamination operations.
The press features:
• HP Scitex High Dynamic Range (HDR) Printing Technology, enabling a unique combination of high-quality output at industrial volumes.
• Easy setup and operation as well as speeds up to 600 sqm/hour (6,456 sqft/hour), helping to maximise productivity.
• An integrated automatic media loader that handles up to four media stacks side by side, optimised for use with corrugated sheets without operator intervention.
• HP HDR240 Scitex Inks, which are GREENGUARD GOLD Certified and meet AgBB criteria, making them ideal for indoor point-of-purchase displays, bulk bins and freestanding display units.