Print-on-demand solutions company, DATA Communications Management (DCM) is the first company in Canada to install the Heidelberg Gallus Labelfire 340. The press sets new standards in the label market and combines the latest digital printing advances with the benefits of conventional printing and post-press technologies. To help meet the growing customer requirements that DCM has to satisfy in short runs, the system prints at a speed of 50 metres per minute.
The investment is aimed at boosting performance in the fast-turnaround production of customised labels. DCM has focused on traditional flexographic labels for the past 50 years. As one of the country’s biggest label manufacturers, the company expects considerable progress in terms of productivity and quality in the printing of variable labels.
Alan Roberts, Senior Vice President at DCM explained, ‘Our customers want shorter runs and labels with greater customisation. If we want to lead the market for fast-turnaround prime labels, we need the best hybrid technology, and I believe that’s what we have in the Heidelberg-Gallus Labelfire 340.’
The Labelfire 340 enhances the quality and colour of labels, exhibiting a resolution of 1200 x 1200dpi. The system features cutting-edge inkjet technology with seven colours plus white, combined with three conventional flexographic printing units – all controlled by the Prinect Digital Frontend from Heidelberg.
‘A hybrid machine is the right solution for our company because, unlike a digital-only press, it offers us the flexibility we need to give our customers what they want, particularly as we can take care of everything in a single pass,’ Roberts added.