According to Focus Label Machinery, by investing in the latest generation of flexographic printing technology, you gain access to a wider range of substrates and printing strategies, opening your business to a more diverse market.
A sketchy record on sustainability can have a real effect on brand image and is often something customers and shareholders will judge business on. On the flip side, a strong commitment to sustainability can have a positive effect on business.
Three ways a flexographic press can support sustainable label printing practices:
1) Faster print runs
With customers increasing their demands for quality printing with faster turnaround times, efficiency is the key to sustainability. Flexographic printing offers flexible, speedy processing that uses less energy and reduces overall turnaround times without compromising the quality of printing.
2) Greater consistency
Consistency is key when it comes to printing. Every label through a print run should look identical in terms of layout, colour matching, and print quality. While digital printing offers responsiveness, and the flexibility to undertake short-run orders, flexographic printing provides the reliability and consistency that businesses need to sustain their brand reputation. How does this tie in with sustainability? Consistent quality and standards reduce waste, which cuts the average cost of each finished product, and also lowers the materials bill for each print run.
3) Better environmental and production standards
Regulators are increasingly scrutinising the sustainability of organisations, and expecting companies to adopt measures that reduce their impact on the environment. This is an area that the newest generation of flexographic printing machines can support utilising lower power digital modules and LED drying, compared to more traditional printing methods.
Contemporary flexographic printing uses a hybrid methodology that draws on both digital and flexographic printing technology. This enables print runs that consume less energy and generate lower emissions, reducing your company’s carbon footprint.
Consumers are also increasingly taking an interest in the sustainability of packaging when they’re choosing products. Using sustainable materials and printing methods could potentially give your customer’s product the edge over his/her competitors, increasing the attractiveness of your printing business as a sustainable service provider.