According to Focus Label Machinery, the worldwide printing industry is worth a staggering £821bn, but while businesses may be tempted to cut back on their expenses during times of economic uncertainty, there are compelling reasons why high-quality label printing remains a critical asset for customers.
‘Irrespective of economic recession or growth, customers expect, and appreciate, good quality printing services. When finances are stretched, the worst thing any printing business could do is to damage their customers’ satisfaction by producing low-quality output.’
‘During recessions, it’s even more important that your customers can insulate their businesses against economic turbulence. For low volumes, digital printing is a low-cost, low-risk investment, so, by offering high-quality label printing services, you will attract new customers to your business that could evolve into long-term profitable partnerships. The good quality print that modern printing presses deliver will give your business the edge it needs to stay competitive and ahead of its rivals.’
‘When money is tight, customers are more discerning than ever. If they receive substandard service, they will almost certainly take their business elsewhere. Poorly printed labels will never be well-received. Therefore, investing in modern and reliable printing equipment will help you to avoid the costly mistakes that could jeopardise your business’s reputation by improving output, reducing lead times and cutting costs,’ stated Focus Label Machinery.
Visitors can see the latest labelling solutions and more at the Africa Print Expo, taking place from 13-15 September at the Gallagher Convention Centre, Johannesburg, South Africa. 9am to 5pm daily. Entrance is free. Register today.
AFRICA PRINT EXPO
+27 11 568 1894