Esko Studio 16 is part of the Esko Software Platform 16. Studio is a unique set of tools for 3D packaging design made for all packaging artwork professionals.
Studio has helped users produce better packaging designs, whether designers are trying out different ideas and want virtual mockups fast, or prepress operators are checking graphic positioning and reverse print. Creating this artwork for presentations, marketing campaigns or e-commerce is done with the artwork print production data and eliminates the need for separate packaging artwork creation in other software.
Esko Studio adds packaging 3D functionality to Esko’s Adobe® Illustrator® packaging workflow. ‘Unlike other solutions, designers and prepress operators don’t have to leave their design tool of choice. They are able to make very advanced 3D design actions within Illustrator – a platform they are very familiar with. Studio has been helping trade shops, converters and brands offer their customers a faster route to market for product design, and it continues to be the worlds’ most powerful and popular packaging 3D design and store visualisation tool,' stated Chris Stowe, Esko’s Product manager 3D solutions. 'It eliminates the need for physical mock ups and reduces the approval process via instant online collaboration. Ultimately, this means the time from design to production is much faster and cost effective. Creating test versions, new promotions and product variations can be designed and visualised at the touch of a button.’
‘The benefits of Studio encourage designers to experiment with different ideas and allow prepress operators to do quality checks on graphics positioning, reverse print and other production critical elements,' commented Stowe. 'Users can quickly check finishing effects, create realistic visuals, see more details in pack shots and speed up the production of pack shots.’
Over the past year, Esko has accumulated feedback from its large base of Studio users and now has released a significantly advanced version, all focused on higher efficiency and working speed. The new features of Studio 16 include:
- The ability to create 3D compositions 50% faster, thanks to new user tools such as snap to align while moving, vertical collision edge and detection, and a nudge tool for fast manipulation.
- Fast artwork application in scenes, so designers can apply different artwork to the same structures in product line ups and multi-product combinations.
- Studio 16 includes tools to select materials and apply print effects. Users can quickly check finishing effects by using a switch to turn on and off – and compare – finishing, to see how finishing effects apply and perform in isolation.
- Faster creation of realistic visuals, with the ability to add and adjust realistic floor shadows and light source angles.
- A faster way to create and output very high-resolution pack shots by adding automated scripting in Adobe Illustrator with new export options. The software is able to display barcodes; pricing and other metadata associated with each of the imported products. Even fine text is legible, and poster-sized images can be created. These are particularly helpful for artwork repurposing such as marketing and campaign use – creating product images even before a single package is produced.
- Users can view stunning virtual packaging anytime, anywhere, on the web using HTML5 3D Studio Viewer.
Store Visualiser 16 now integrates with planogram systems to create and populate visually stunning virtual 3D stores in minutes rather than days. This is ideal for brands and retailers to plan and physically populate shelves with product in stores for store planning and category management. The software lets users build stores quickly – even using actual retail data if desired, delivering a hyper realistic review of any products in a store before they are even manufactured. It helps them to test and decide the most effective way to place product on a shelf for the greatest sales impact.
Store Visualiser 16, along with its 3D stereoscopic rendering, also works with various virtual reality goggles, letting people see and touch virtual stores like never before. Rift’s advanced display technology combined with its precise, low-latency constellation tracking system enables the sensation of presence giving the feeling as though you’re actually there. The result is an extremely realistic way to view products on a store shelf. A simplified user interface on a touch screen makes it easy for users to navigate a highly realistic virtual store, and interact with the packaging – even allowing the user to pick up an item form the shelf and have a closer look at it.