The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain.
‘We are relentlessly seeking to reduce time to market, cost and quality risk in the end-to-end packaging value chain. The acquisition of BLUE enhances Esko’s unique set of tools to enable brand owners and their partners to improve all three,’ explained Udo Panenka, President of Esko.
‘Our software and hardware solutions digitise, automate and connect the packaging development and production workflow, from virtualised 3D design concepts all the way to printed, finished packs, in-store displays and e-commerce imagery and content. We strive to improve the overall efficiency of this critical business process for brand owners and the packaging value chain players. With this acquisition, we enhance Esko’s position as a tech innovator in the packaging industry.’
Combining BLUE’s label and artwork management software with the Esko Platform for Brands deepens Esko’s investment in the industries where product packaging is critically important. Leveraging the talent and technology in both organisations enables Esko and BLUE to deliver advanced functionality faster. With more local associates around the world, the combined team can deliver a higher level of service to regional and multinational customers.
‘In today’s compliance-constrained and ecommerce-driven environment where consumers ceaselessly look for something new and novel, packaging artwork and labelling continues to be a bottleneck in the new product development and commercialisation process. BLUE helps users collaborate faster and more accurately so they can launch new products more frequently at a lower cost. BLUE and Esko coming together is truly a transformational moment for the packaging industry,’ added Ali Moosani, president of BLUE.