ENFOCUS TO HIGHLIGHT CUSTOMER AND PRODUCT INTELLIGENCE AT DRUPA 2012

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The companys theme at the expo is ‘More Power to You’, which highlights its customer and product intelligence. Starting today, drupa attendees can book demonstration appointments on the Enfocus online booking site, at drupa.enfocus.com. The Enfocus main exhibit will be in parent company Esko’s stand A23 in hall 8b. Additionally, the company’s German distributor will showcase Enfocus solutions in hall 7a, stand C20/C22, in the drupa innovation parc (dip).
 
New Products and New Branding
Coinciding with the new releases of Enfocus Switch, PitStop Pro and PitStop Server solutions, is the company’s new branding, said marketing manager Sukerti Van Schoorisse. At drupa, we will show that Enfocus is evolving with future needs of the customers. We do this not only by releasing new versions of our acclaimed brand products, but also through our rebranding. We are an industry-leading company standing for quality and innovation, and we will prove this once again at drupa.
 
More Power to You
More Power to You, our drupa theme, is two-fold, said Prudhomme. It celebrates the release of Smart Automation and Smart Preflight solutions that return more power to the users than any product in the company’s history. It also recognizes professionals for making smart decisions under unprecedented market and economic pressure.
 
Enfocus Crossroads: The Switch Hub
Further empowering users is Enfocus Crossroads, the community for all things related to Enfocus Switch automation. Comprising Crossroads application partners, Crossroads integration partners and Switch users, the community serves as a platform to provide automation best practices to other Switch users and prospects. Crossroads application partners have completely integrated their respective applications with Switch, offering a centralised, automated and controlled environment to streamline pre-production through cross-media and print output. Users can meet the community members at different venues and get the best practices demonstrated to them. A dedicated Crossroads web portal has been set up to provide an extensive source of information related to the Crossroads partners and their integrated solutions. It also provides users an extensive library of Switch flows which can be downloaded and imported in their own Switch, educational blogs and an interactive user forum. For more information on Crossroads, visit www.crossroads-world.com.
 
Enfocus Switch – Smart Automation
The Enfocus solution revolution includes a restructuring of Enfocus Switch 11 to make it modular and therefore easy to scale as a business changes. The most important aspect of Switch is that it connects and automates users’ existing systems and third party software, together or in combination with new systems and software. Switch speeds up job processing, reduces errors, and automates repetitive tasks. Automating tasks with Switch frees up staffs time so they can focus on new revenue-generating activities.
 
Enfocus PitStop Pro and PitStop Server – Smart Preflight
Over 130 000 Enfocus PitStop users worldwide will benefit from significantly more accurate and flexible PDF preflight and correction when Enfocus releases PitStop Pro 11 and PitStop Server 11 at drupa 2012. PitStop 11s Smart Preflight & Correction is a key Enfocus advancement that allows real-time interactions of user or job-fed Preflight Profile settings.
 
The automated use of metadata (e.g. JDF and XML) for job processing, via PitStop Server introduces a new level of automation. Fixed values in Preflight Profiles are becoming a thing of the past. Fast and correct linking of the PDF with customers specific requirements makes service faster and more accurate. Overall quality is improved and processes are standardized.

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