DPLENTICULAR CELEBRATES 10TH ANNIVERSARY

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The company is celebrating its tenth anniversary. Founded on September 4, 2001, by Daniel Pierret, the company has earned its reputation as a trusted and leading provider of lenticular products in the EMEA. The company started as LPC Europe (The Lenticular Plastic Company of Europe), but changed its name and corporate branding to DPLenticular in 2008. It is still headquartered in Ireland and has secured a leading position in a unique niche market.

The company offers offset and digital printers in the graphic arts industry the highest quality lenticular sheets, as well as a reliable technical support and customized training services.

Managing Director Daniel Pierret, said, Since my childhood, I have always been passionate about photography. At one time, when I was a photographer’s agent, I discovered that an American company was proposing real 3D photography. I understood that this could be a new standard in the imaging world, and started proposing 3D photography already back in 1994. I remember selling the first 3D bus shelter’s campaign on the European continent. Lenticular and 3D runs through my veins, and as such, many people see me a bit as an evangelist of this magnificent technology.

Throughout the years, many printers relied on the company to make the move to lenticular printing. Pierret sees several reasons for that: We are not the only supplier of lenticular material on the market, but the combination of sales and service makes us unique. In 2005, Gilles Letouche joined the company and Bob Marriott in 2007. They brought solid hands-on technical experience to our team and have been instrumental in building long term relationships with our customers. Lenticular printing is no rocket science, but without initial training and support, it is very difficult to achieve good results. Every printer has to go through the same learning curve, and we help them in acquiring the basic knowledge about the technology. Once they have that experience, they can manage on their own.

Over the years, the company has worked together with many different manufacturers of press and print equipment. During drupa 2004, they collaborated with Heidelberg and IST Metz, and at drupa 2008 they had lenticular material printed on many stands like Heidelberg, Fuji Screen, Agfa, Manroland, Presstek, and others. The 10th anniversary is also a milestone in the successful collaboration with Pacur in Oshkosh WI. Rick Knapp, VP Sales at Pacur, said, Ten years ago, Pacur and DPLenticular developed a collaboration with the purpose of promoting Lenstar Lenticular sheet in Europe. This collaboration has been very successful for both of our companies.  We continue to enjoy this relationship and look forward to another 10 years of collaboration.

Promoting lenticular print as a creative way to communicate products and services to target audiences is another goal of the company. With this in mind, it introduced the Lenstar Lenticular Print Award (LLPA) earlier this year. Pierret said, We looked for a way to encourage and reward companies and individuals in the development and use of lenticular printing throughout the communication mix. The response was overwhelming, and we are already preparing next year’s edition, in partnership with drupa. We will also be present at the drupa Innovation Park in 2012, and judging from the many interesting contacts we had at drupa 2008, it looks very promising.

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