Color-Logic Simplifies Variable Metallic Printing


Color-Logic’s new system enables graphic designers using HP’s SmartStream Designer to automatically produce white ink masks necessary for printing variable data in metallic using digital presses.

Discussing the technique, Color-Logic Chief Technical Officer Richard Ainge commented, ‘Producing metallic images, text, vector graphics, or sequential numbers with digital presses on a metallic substrate necessitates producing a white ink mask for every variable data field in a design. This means that variable data printing in metallic was virtually impossible until Color-Logic developed a foolproof technique, enabling HP SmartStream Designer to automatically and effortlessly produce the required white ink masks with a simple click of the designer’s mouse.’
Color-Logic develops colour communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.

Color-Logic decorative effects use the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

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